Engaging Your Audience and Creating Lasting Change
Create change that sticks. Join Stacie Greco, M.S. to explore how to create, assess, and implement behavior change and outreach water conservation programs that successfully effect water use short and long-term. During this webinar we’ll discuss criteria for identifying target behaviors and audiences, how to effectively and affordably integrate social marketing, qualitative research techniques (e.g., focus groups, interviews, etc.), and market testing. Special emphasis will focus on the importance of testing and qualifying ideas, and practical tips for creating affordable, research-based social outreach campaigns.