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Opportunistic Stormwater Education - Finding and Fostering Cost-Efficient Options


Has it been a struggle for your organization to meet the Public Education and Participation requirements of the Municipal Separate Storm Sewer System (MS4) permits? Do you have untrained and uninterested staff, no money, and organizational inertia? Leap these hurdles by learning how to scavenge for low cost and opportunistic ways to advance your programs.

Advance your public education program and work within your budget. Join Barbara Huberty to explore cost-effective methods to meet your MS4 permit public education requirements, the challenges in meeting these requirements, and the low cost and opportunistic methods, tools, and partnerships available to educate for a fraction of your permit program’s budget.

Stormwater managers know how to design, construct, operate and maintain infrastructure. Inspiring others to learn about pollution prevention is not much different: plan the programs, build the materials and partnerships, deliver the messages, and sustain partnerships. Join Barbara Huberty to explore planning tips for identifying local issues and internal and external target audiences; assessment tips for assessing constraints, assets, and priorities; program, brand building advice and messaging tips (including Rochester’s “guerilla” education approach) to deliver engaging messages to targeted audiences with a point of service connection; and partnering approaches to find the local and regional partners that can help along the way and in the future. Discuss how planning, assessment, and message delivery can engage citizens into positive and lasting actions resulting in volunteer-led activities. Finally, discuss how to take the “as-built” step to track effort, measure success, and facilitate future changes.

By following the development of Rochester, Minnesota’s public education and participation program, Webcast participants will learn how Rochester’s approach has resulted in the slow, but effective, growth of their educational program over the last nine years. With over 85 million impressions in 2011, diverse audiences are now being reached using many forums…for less than 2% of their entire storm water budget.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives:

  • How to plan storm water education programs, build the needed materials and partnerships, deliver the messages, and sustain partnerships
  • Where to scavenge for low-cost opportunities to inspire others to learn about pollution prevention and how to find partners with mutual objectives
  • How partners and volunteers can be encouraged to share pollution prevention messages in their own way
  • The value of documentation for program assessment and for garnering additional support for program growth
  • How Rochester's approaches will yield opportunities for new storm water education ideas in their own communities, now or in the future

* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time. 
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.

On-Demand Webcast
Session: 1 H 30 M
Lectures: 1
Credits: 1 PDH / 0.1 CEU



Special Group Pricing Available


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