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How to Avoid Becoming a Media Crisis


With the power of social media, today every citizen is a reporter…and every citizen (and media outlet) has the power to severely damage your reputation. What seemed a small and slightly heated conversation today can ultimately end up on the national news by six o’clock tomorrow.

Avoid becoming the next media crisis! Join Melanie Goetz to explore the dirty tricks of the media (and would be reporters) and how to best mitigate and avoid these all together.

In this presentation we’ll explore the interview basics, as well as the typical media tricks and common interviewee pitfalls. Within this discussion, we’ll explore the verbal and non-verbal techniques to communicate your message clearly and concisely and how you can effectively control the conversation through transitional phrases keeping you “on message”. Additionally, Goetz will discuss how to steer clear of problematic and contentious questions, how to respond to dangerous questions that can’t be avoided, and how to prevent your comments from being taken out of context.

The goal of this talk is to help you learn how to minimize any potential negative impacts on your organization before they arise. Listen. Take notes. Ask questions. And walk away with the tools and techniques to handle a variety of communication situations that will help you avoid becoming the next media crisis.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives.

  • Learn how to handle the 8 toughest questions reporters ask
  • Learn how to build value for your services or products
  • Learn how to build trust in your leadership with your customers
  • Learn how to use transitional phrases to stay on message
  • Learn how to leverage the media and avoid being its victim

* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time. 
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.

On-Demand Webcast
Session: 1 H 30 M
Lectures: 1
Credits: 1 PDH / 0.1 CEU

Webcasts > Leadership ($79.00)


Special Group Pricing Available


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