Course 1 - Communicating the Value of Water
Whether you’re implementing water conservation or adopting a rate change, communicating the value of water in a world where it is universally undervalued is challenging. But, while it may seem complex…with a little creativity and know how, it can be surprisingly simple.
Join Melanie Goetz to explore real-world tested strategies and solutions that you can implement today in your public outreach programs to better communicate the value of water AND change your public’s behavior for good.
In this presentation we’ll take a look at the challenges in communicating the value of water to the public and creating behavior change that sticks. Taking a note from behavioral economics, marketing, neurology research, and most importantly, those creative outliers who have dared to look at things differently and create positive change in public education, Goetz will outline the field-proven (and surprisingly simple) strategies and solutions offering an answer to your public outreach challenges. We’ll also take a look at videos of what works and what doesn’t. From coupons to charging for water by the gallon, there’s much to learn from these unsung leaders and their successful outreach programs.
From the small community to the largest city, this talk will provide talking points, tips, and strategies that you can implement in your community outreach and creatively communicate the value of water.
Attendees can expect the discussion and education of the following learning objectives:
- Understand how to leverage public perception.
- Learn why the value of anything, including water, is directly related to price.
- Discover field-proven methods of communicating value.
- Find out the effectiveness of downstream marketing.
- Realize the power of mirror marketing.
Course 2 - Surviving a Media Crisis
Crowdsourcing is changing the game…and everyone is playing. With the success of crowdsourcing brands (e.g., Starbucks, Kickstarter, Airbnb, etc.), everyone from government to small businesses are looking to harness the worldwide online community's power to engage advocates, introduce new ideas, change behavior, AND fund programs.
Join returning speaker Melanie Goetz to explore how you can use crowdsourcing to spread your message, engage and enable your audience, and fund your next project.
In this webcast we'll start with an in-depth look at crowdsourcing: what it is, its key elements, and how big brands to local non-profits are using it to leverage the power of the masses to amplify their message, gain support, and fund their campaigns. We'll take a look at the worldwide potential of crowdsourcing, the challenges involved, and how to know when it's a good fit (or not). Goetz will then walk us through the five essential elements of a successful crowdsourcing plan, the pitfalls to avoid, and how you can create and implement an effective crowdsourcing program for your next project. And finally, we'll take a tour of crowdsourcing "in action" with a look at real-world case studies demonstrating the best (and the worst) of crowdsourcing, and how—when done right—crowdsourcing can engage and enable your advocates and volunteers, introduce new ideas and messages, tap new sources of funding, and transform your communications and public outreach.
Webcast attendees can expect the discussion and education of the following learning objectives.
- Understand crowdsourcing, its key elements, opportunities, challenges, and applications.
- Learn the five essential elements for a successful crowdsourcing program.
- Learn how to create and implement an effective crowdsourcing campaign.
- Learn what works (and doesn't) and how to evaluate if crowdsourcing is a good fit.
* Presentations are scheduled for approximately one hour with a 15–20 minute question and answer session to follow. Presentation may exceed scheduled time.
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this special allows you access to the presentations for 6 months from the order date.