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Public Outreach: Crafting Social Messages that Really Work!


Are you having a hard time breaking ground with your targeted Municipal Separate Storm Sewer System (MS4) audiences? While the MS4 permit gives us the flexibility to determine who we want to target and the messages to reach those audiences, successfully changing specific behaviors that generate stormwater pollution is no walk in the park.

Join returning speaker Jennifer Hildebrand, MBA, CPESC, CPSWQ, CESSWI, for the final session of our MS4 Compliance Webinar Series: Where We Are & Where We’re Headed to go beyond the basics and identify appropriate outreach methods that will help you communicate more effectively with your targeted MS4 audiences.

In this live and on-demand training webinar, we’ll explore how effective communication means giving your audience the information that interests them and not just telling them what you think they should know. Within this discussion, we’ll take a look at realistic examples of how reexamining your approach and setting reasonable goals will help captivate your audience and generate support for your Stormwater Pollution Prevention Plan (SWPPP). We’ll wrap up this webinar by examining the top ten tips to achieve effective outreach and break ground with your MS4 audiences without breaking your back.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives.

  • Learn how to identify target MS4 audiences.
  • Learn how to set measurable and achievable MS4 goals.
  • Learn how to develop meaningful messages.
  • Learn about outreach methods that work (and those that do not).

Train Your Team
Get the whole team trained! We offer additional savings if you register as a group. For group pricing information, contact us at

* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time.
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this course allows you access to the presentation(s) for 6 months from the order date.

On-Demand Webcast
Each Session: 1 H 30 M
Lectures: 1
Credits: 1 PDH / 0.1 CEU

On-Demand Webcasts > Stormwater ($79.00)


Special Group Pricing Available


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