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Tricks and Treats of Effective Watershed Campaigns


Communicating the value of protecting watersheds starts with the question, “Why?” Most people don’t even know what a watershed is, let alone that they live on one. So the first question to ask when developing a watershed campaign is, “Why should they care?”

Join returning speaker Melanie Goetz for a live and on-demand training webinar examining how you can leverage crowdsourcing, business sponsorships, and the predictability of human nature to generate measurable behavioral change and public involvement in watershed protection.

Combining the predictability of human nature, the appeal of marketing, a little humor, and the hard-core logic of field-proven cases, this online training webinar will delve into a new understanding of why consumers value anything and how to get your public to genuinely and actively care about protecting a watershed. Throughout this discussion, we’ll explore crowdsourcing, the keys to involving businesses for financial support, how to bury the ghosts of rumors and myths, and other surprisingly simple tricks and treats to produce measureable behavioral changes.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives.

  • Understand how to efficiently and effectively create behavioral changes you can quantify.
  • Examine common rumors and myths about watersheds and how to bury them.
  • Understand crowdsourcing, its key elements, opportunities, challenges, and application in a watershed campaign.
  • Learn how to secure business sponsorships for a watershed campaign.
  • Evaluating what works (and what doesn’t) for conducting an effective watershed campaign.

Train Your Team
Get the whole team trained! We offer additional savings if you register as a group. For group pricing information, contact us at


* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time.
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this course allows you access to the presentation(s) for 6 months from the order date.

On-Demand Webcast
Session: 1 H 30 M
Lectures: 1
Credits: 1 PDH / 0.1 CEU

On-Demand Webcasts > Water ($79.00)


Special Group Pricing Available


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