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Revisiting Your Utility’s Brand

COURSE DESCRIPTION

As it prepares to seek voter approval of infrastructure investments, the Vallejo Sanitation and Flood Control District (VSFCD) decided to confront a thorny problem: public confusion over the agency’s mission. To address this, the District engaged a marketing firm to help it revisit its name, mission statement, logo, and other materials that telegraph what exactly the District does, and why.

Join speakers Eric Eckl and Jennifer Kaiser for a live and on-demand webinar examining how Vallejo Sanitation and Flood Control District transformed itself into the Vallejo Flood & Wastewater District by rebranding and involving customers and key stakeholders in the process….and how your utility can do the same to ensure your messages hit the mark.

Topics covered will include:

  • Considerations before revisiting your brand
  • The rebranding process
  • Testing your brand before launch
  • Utility preparations and impacts to launching a new brand
  • Lessons learned

Learning Objectives
Attendees can expect the discussion and education of the following learning objectives.

  • Explore the rebranding process and integral branding materials.
  • Identify a successful internal rebranding approval process.
  • Learn how to launch a new brand to maximize positive feedback and return.
  • Analyze evaluation techniques before public launch.

Train Your Team
Get the whole team trained! We offer additional savings if you register as a group. For group pricing information, contact us at learning@forester.net


* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time.
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this course allows you access to the presentation(s) for 6 months from the order date.

 
On-Demand Webcast
Lectures: 1
Session: 1 H 30 M
Credits: 1 PDH / 0.1 CEU

On-Demand Webcasts> Stormwater ($79.00)

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