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Enlisting Citizens to Report Illicit Discharges (Webinar)


Can “crowdsourcing” stormwater violation reports produce good results? And, how can you get the most “bang for the buck” out of campaigns that encourage citizens to report chemicals and debris dumped into the local storm sewer system? Let’s dive into a recent case study…

Join experienced pollution prevention campaign strategist Eric Eckl for a live and on-demand webinar exploring how MS4 co-permittees created and promoted the “302STOPPIT” hotline to crowdsource violation reports and significantly increase stormwater awareness.

In this online training webcast our presenter will begin with a discussion of how a 2012 MS4 permit for New Castle County, Delaware required the county and its co-permittees to accept stormwater reports from residents, generate at least 250,000 advertising impressions, and collect before-and-after surveys to demonstrate a “statistically valid” increase in stormwater awareness. Eckle will explain how the county was able meet all three of these requirements with a highly successful campaign for the “302STOPPIT” hotline. Within this discussion, we’ll cover the various technology used to collect stormwater reports from residents; approaches for multi-jurisdictional collaboration on responding to tips; techniques for promoting and explaining the hotline to residents; methods for measuring the success of the promotional and educational efforts; as well as key lesson learned and recommended improvements for future MS4 permitting efforts.

Learning Objectives
Attendees can expect the discussion and education of the following learning objectives.

  • Review and assess available technology options for collecting stormwater reports from residents.
  • Determine effective strategies for multi-jurisdictional collaboration on responding to tips.
  • Analyze techniques and best practices for promoting and explaining the hotline to residents.
  • Evaluate methods for measuring the success of the promotional and educational effort.

Train Your Team
Get the whole team trained! We offer additional savings if you register as a group. For group pricing information, contact us at

* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time.
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this course allows you access to the presentation(s) for 6 months from the order date.

On-Demand Webcast
Lectures: 1
Session: 1 H 30 M
Credits: 1 PDH / 0.1 CEU

On-Demand Webcast > Water ($79.00)


Special Group Pricing Available


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