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Marketing and Leadership 2-for-1 Special: Media Crisis Bootcamp


Course 1 - Surviving A Media Crisis

At some point we all find ourselves in the hot seat. And if you're a public figure, that hot seat is likely in front of a media firing squad. Are you prepared to answer the tough questions? Are you ready for the media's tricks? Do you have a plan in hand to manage your reputation? You should.

Join returning industry expert Melanie Goetz for her tips and tricks to survive any media crisis, including how to: assess the damage; create a communications and response plan; address, manage, AND leverage the press; and know when it's time for full damage control.

In this webcast, we'll start by identifying the five different types of media crises (from witch hunts to emergencies), how to determine the level of your crisis, and what options you have once you're thrust in the spotlight. We'll address the importance of a communications and response plan and how to craft one with effective soundbites that answer the tough questions and emphasize your key messaging points. Goetz will also present an in-depth look at the media and its tricks, including the 8 toughest questions reporters ask and how you can spot (and spin) their setup questions so you control what airs and prints. Additionally, we'll discuss how to recognize upfront if the media is your friend (distributing information in emergencies) or foe (escalating the issue), how to best leverage a friendly media, and how to effectively mitigate a hostile one. Finally, Goetz will outline when to know it's time for damage control, the essentials of damage control, and how to take responsibility and show empathy WITHOUT losing trust in your leadership.

Throughout this webinar we'll take a look at real-world video footage and examples from the field of what to do and not to do when it comes to the media. Attendees will walk away with a better understanding of the media and a game plan to survive (and thrive in) any media crisis.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives:

  • Learn how to effectively leverage the media during a crisis to your advantage.
  • Learn why a communication plan is essential and how to develop an effective one.
  • Understand the five different types of media crises and what they mean for your company.
  • Know the eight toughest questions reporters ask and how to bridge them to your key messaging.
  • Understand the power of soundbites and how to craft them to work for you.
  • Learn when you need to apologize and the essentials for effective damage control.

Course 2 - How to Avoid Becoming a Media Crisis

With the power of social media, today every citizen is a reporter…and every citizen (and media outlet) has the power to severely damage your reputation. What seemed a small and slightly heated conversation today can ultimately end up on the national news by six o’clock tomorrow.

Avoid becoming the next media crisis! Join Melanie Goetz to explore the dirty tricks of the media (and would be reporters) and how to best mitigate and avoid these all together.

In this presentation we’ll explore the interview basics, as well as the typical media tricks and common interviewee pitfalls. Within this discussion, we’ll explore the verbal and non-verbal techniques to communicate your message clearly and concisely and how you can effectively control the conversation through transitional phrases keeping you “on message”. Additionally, Goetz will discuss how to steer clear of problematic and contentious questions, how to respond to dangerous questions that can’t be avoided, and how to prevent your comments from being taken out of context.

The goal of this talk is to help you learn how to minimize any potential negative impacts on your organization before they arise. Listen. Take notes. Ask questions. And walk away with the tools and techniques to handle a variety of communication situations that will help you avoid becoming the next media crisis.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives.

  • Learn how to handle the 8 toughest questions reporters ask
  • Learn how to build value for your services or products
  • Learn how to build trust in your leadership with your customers
  • Learn how to use transitional phrases to stay on message
  • Learn how to leverage the media and avoid being its victim


* Presentations are scheduled for approximately one hour with a 1520 minute question and answer session to follow. Presentation may exceed scheduled time. 
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.
* Purchase of this special allows you access to the presentations for 6 months from the order date.

On-Demand Webcasts
Session: 3 H 0 M
Lectures: 2
Credits: 2 PDH / 0.2 CEU

Specials > Specials ($99.00)


Special Group Pricing Available


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