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Communicating the Value of Water


Whether you’re implementing water conservation or adopting a rate change, communicating the value of water in a world where it is universally undervalued is challenging. But, while it may seem complex…with a little creativity and know how, it can be surprisingly simple.

Join Melanie Goetz to explore real-world tested strategies and solutions that you can implement today in your public outreach programs to better communicate the value of water AND change your public’s behavior for good.

In this presentation we’ll take a look at the challenges in communicating the value of water to the public and creating behavior change that sticks. Taking a note from behavioral economics, marketing, neurology research, and most importantly, those creative outliers who have dared to look at things differently and create positive change in public education, Goetz will outline the field-proven (and surprisingly simple) strategies and solutions offering an answer to your public outreach challenges. We’ll also take a look at videos of what works and what doesn’t. From coupons to charging for water by the gallon, there’s much to learn from these unsung leaders and their successful outreach programs.

From the small community to the largest city, this talk will provide talking points, tips, and strategies that you can implement in your community outreach and creatively communicate the value of water.

Learning Objectives 
Attendees can expect the discussion and education of the following learning objectives.

  • Understand how to leverage public perception.
  • Learn why the value of anything, including water, is directly related to price.
  • Discover field-proven methods of communicating value.
  • Find out the effectiveness of downstream marketing.
  • Realize the power of mirror marketing.

* Presentations are scheduled for approximately one hour with a 15-20 minute question and answer session to follow. Presentation may exceed scheduled time. 
* Each state and certification agency has different requirements; it is your responsibility to know what they are. Note that 1 PDH = 0.1 CEU.

On-Demand Webcast
Session: 1 H 30 M
Lectures: 1
Credits: 1 PDH / 0.1 CEU

Webcasts > Water ($79.00)


Special Group Pricing Available


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